Common Pitfalls to Avoid When Selling Your Manufacturing Company

Bill

Bill Grunau

Common Pitfalls to Avoid When Selling Your Manufacturing Company

Selling your manufacturing company can be a complex and challenging endeavor. It’s a significant decision that requires careful planning, strategic thinking, and expert guidance. At Pacific Business Sales, we understand the intricacies of selling manufacturing businesses, and we’re here to help you navigate this journey successfully. In this blog post, we’ll discuss some common pitfalls to avoid when selling your manufacturing company to ensure a smooth and profitable transaction.

Pitfall 1: Neglecting Proper Valuation

One of the most critical aspects of selling your manufacturing business is determining its true business value. Neglecting a proper market valuation can lead to overpricing or underpricing your company, both of which can be detrimental. Overpricing may discourage potential buyers, while underpricing could mean leaving money on the table. Pacific Business Sales specializes in providing a market value analysis, ensuring you receive the best possible price for your manufacturing business.

Pitfall 2: Lack of Preparation

Preparing your manufacturing company for sale is a meticulous process that involves organizing financial records, optimizing operations, and addressing any potential issues. Many sellers underestimate the time and effort required for this step. Our experts at Pacific Business Sales can guide you through the preparation process, helping you present your business in the best possible light to attract qualified buyers and most importantly obtain a good offer for your business.

Pitfall 3: Inadequate Marketing

Marketing plays a crucial role in attracting potential buyers to your manufacturing business. Failing to implement an effective marketing strategy can result in a limited pool of prospects. Pacific Business Sales leverages its extensive network and marketing expertise to reach a wide audience of potential buyers, increasing your chances of finding the right match for your business. When buyers are aware the business is represented by a professional Business Broker, actively marketing the business to mutliple buyers they are reluctant to make low-ball offers because of the competitive environment.  

 Poor Presentation of the Business The ads posted on our website and one of the many business for sale websites we advertise on generates the inquiry.  The Buyer’s first in depth look at the business is via the comprehensive CIM (Confidential Information Memorandum) our firm prepares.  Our CIM is designed to present the Buyer with a well-organized overview of the business, its history, specialties and niche, equipment, staff, financial information, SBA financing, and next steps. 

Many Business Brokers and owners attempting to sell their business themselves provide prospective buyers with a one or two page summary, leaving buyers with more questions than answers. With limited information most buyers move on to the next opportunity. 

Pitfall 5: Lack of Confidentiality

Maintaining confidentiality throughout the selling process is critical to protecting your manufacturing company’s value and reputation. Disclosing sensitive information prematurely or without a proper NDA (Non Disclosure Agreement) can be detrimental. Pacific Business Sales has a proven track record of handling transactions with the utmost confidentiality, safeguarding your business’s interests at every stage of the sale.

Pitfall 6: Inadequate Preparation for Due Diligence

Due diligence is a vital part of any business sale. Buyers will scrutinize your manufacturing company’s financialstatements, tax returns, and bank statements as well as operations, and legal matters. Failing to  prepare for a thorough due diligence or overlooking potential red flags can lead to deal failures. Pacific Business Sales guides you through the Due Diligence process and assists in facilitating due diligence with the buyer, ensuring that both parties are well-informed and confident in their decisions.

Pitfall 7: Poor Negotiation Skills

Negotiating the terms of the sale is a delicate process that can significantly impact the outcome. Poor negotiation skills can result in unfavorable terms or a low selling price for the seller. Pacific Business Slaes brings extensive negotiation experience to the table, working tirelessly to secure the best deal for our clients.

Pitfall 8: Rushing the Sale

Impatience can be a seller’s worst enemy. Rushing the sales process often leads to lower offers and unfavorable terms. Pacific Business Sales advocates for a strategic and patient approach, ensuring that you don’t settle for less than your manufacturing business deserves and you don’t accept an offer with poor terms. Our goal is to provide the buyer with a fair and equitable transaction while at the same time obtaining the maximum value for the seller achieving a successful outcome for all parties.

 Financing the SalePacific Business Sales uses SBA financing for nearly all of our transactions. In recent years 80% to as much as 100% of our transactions have been SBA financed.  This is important to business owners because SBA financing can finance up to 90% of the acquisition with the Buyer providing a 10% downpayment. This provides the Seller with up to 100% cash at closing with no Seller financing for the sale (aka Seller Note).  A 10% downpayment vastly opens up the pool of buyers for your business, not to mention the confidence created when the ad says “SBA pre-qualifted”.

Without SBA financing business owners are often forced to offer Seller financing for up to 50% of the transaction value or more.  This obviously results in much less cash at closing as well as a great deal of risk for the Seller.  

Pitfall 10: Not Seeking Professional Guidance

Perhaps the most significant pitfall to avoid is attempting to sell your manufacturing company without professional guidance and advice. The complexities of the process require expertise in business brokerage, valuation, marketing, SBA financing, and negotiation. Pacific Business Sales offers a team of seasoned professionals who specialize in selling manufacturing businesses, ensuring a seamless and successful transaction.

In conclusion, successfully selling your manufacturing company requires a strategic approach and careful consideration of potential pitfalls. At Pacific Business Sales, we’ve highlighted these common missteps to ensure that you, as a business owner, are well-prepared to navigate the complexities of the selling process.

From accurate business market valuations to comprehensive CIMs (Confidential Information Memorandums) , effective marketing strategies, SBA financing, our team of experts is here to guide you every step of the way. We understand that selling your manufacturing business is a significant decision, and our goal is to help you achieve the best possible outcome.
Avoiding these pitfalls and seeking professional guidance can make all the difference in securing a profitable and seamless sale. If you’re considering selling your manufacturing company, don’t hesitate to reach out to Pacific Business Sales for a confidential consultation. We’re committed to providing the expertise and support you need to make this important transition a success. Your manufacturing business deserves nothing less.

Bill Grunau

About the Author

Bill Grunau

Bill has over 20 years of experience as a Business Broker specializing in industries ranging from manufacturing to construction/contractors, technology and software, B2B services, distribution-3PL, and healthcare. His transaction experience includes successfully closed transactions as both stock sales and asset sales including transactions with licensing such as contractors, healthcare, and companies with government contracts in Orange County and other Southern California locations. Bill works closely with a team of financial advisors specializing in tax strategies to minimize taxes on the sale of a business and are available to advise clients on how to minimize the tax liability on the sale of their business. Bill is the author of “Own Your Future, Straight Talk about How to Buy a Business and Build Your Future” Bill has a BS in Electrical & Electronic Engineering studying at Cal Poly Pomona and West Coast University and also studied at Claremont Graduate school EMBA program.